COVID-19: Advertising During and Beyond Pandemics - Reopening and Returning to Work: Messaging and Challenges

14 July 2020   via Webinar   1:30 - 2:30 P.M. ET  

This event will feature conversation on pivoting to address advertising and marketing issues surrounding the impact of COVID-19 and brand messaging surrounding reopening and returning to work. Panelists will address concerns and offer guidance for how companies can navigate the future and connect with consumers.

Additional topics will include:

  • Return to work and how brands are communicating with their consumers
  • Preparedness and Application in Exceptional Times
  • Messaging and Implementation
  • Additional Scrutiny of Claims and Consumer Reaction
  • Insight from consumer surveys
  • Lessons we are learning

Panelists:

*Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations.

*NAXION is data-powered consulting boutique that develops customer insights to propel innovation and guide brand strategy.


COVID-19: Advertising During and Beyond Pandemics - Reopening and Returning to Work: Messaging and Challenges

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