Developing Mitigation Strategies to Combat Online Erosion and Gray Market Selling in the EU

27 June 2019       Presenters: Christopher S. Finnerty, Jennifer P.M. Marsh, Francesco Carloni
We discuss innovative brand protection strategies where we will be exploring ways in which in-house lawyers can support their business to protect and grow their brands, eliminate gray market sales, and mitigate disruption from problematic resellers, including in the online environment, by employing cutting edge competition and distribution tools and solutions in the EU.

This session is facilitated by a team of K&L Gates international partners, who have established a leading global practice in this area and over the past ten years have worked hand in hand with dozens of the world’s largest and most recognized corporations designing go to market strategies, representing the on-line distribution of hundreds of billions of dollars in products.

Developing Mitigation Strategies to Combat Online Erosion and Gray Market Selling in the EU