What Is a Digital Crisis and Are You Prepared?

December 2018       Presenters: Elisa D'Amico, Desiree F. Moore
Every entity and organization is at risk for a digital crisis. Whether the digital crisis originates online (a former employee who takes to social media to harass and defame the company) or a crisis that occurs offline but that is picked up and discussed across digital airwaves (such as a food contamination crisis or pharma scandal), no company is immune. Digital crises spread at a rapid-fire pace across social platforms, digital media, blogs, and elsewhere, and have a lasting impact on your brand, reputation, goodwill and bottom line. The instantaneous nature of social media platforms allow these stories to evolve rapidly and repeatedly, with the public forming its opinion often before the organization even has a chance to evaluate and respond. This is where we come in.

Whether you want to be proactive about your digital crisis planning and management or find yourself knee-deep in a digital crisis, this webinar will provide you with practical tips to help you navigate the digital landscape and the available legal tools, so you can tackle the crisis head on.

What Is a Digital Crisis and Are You Prepared?